Trailers can be seen mainly on television and the Internet. By watching it on the Internet the trailer can be watched more than once and have links to websites and related news that can be followed by the audience of the trailer. Also, as with the example below, websites such as youtube can use cookies to target the intended audience of the movie.
In comparison, by viewing it on television, the trailer's screening time has to be very specific to gain their target audiences attention and as well as that it has to be interesting enough to make the audience want to go and find out more or watch for when the movie is coming.
Trailers can also be screened in the cinema. Here it is easier to target the intended audience by showing the trailers in films specific to that genre, also it is definitely known that the audience will be watching it by putting it on before the film.
The above screen shot shows how trailers can be viewed on cinema websites, this advertises the film as well as the cinema.
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